There's growing excitement about the possibility of changing London's 'brand'.
Mayor Anne Marie DeCicco said she's aware Mississauga has used London [and the new logo] to make its cash pitch.DeCicco, a savvy politician with a media background, knows this is an opportunity not to be missed.
"We have to take advantage of this while people are talking. We must re-brand ourselves while the momentum is here. By the spring, unless Richmond caves in, people will once again think of us as 'London, the city beside Dorchester.'
"With a cute little logo of a backhoe over a hole and some buildings surrounding them - it's manly because it's got big Tonka toys, it's urban 'cause it shows downtown, and it's hip 'cause sinkholes are big across the continent right now - I think we'll have to double the infrastructure in this town to accommodate the influx of those drawn by the new brand image!"
Tuesday, November 20, 2007
Posted by basil on Tuesday, November 20, 2007