Thursday, July 26, 2007

"Just Wear a Jumper" and Blame the Smokers and the evil Capitalist System they Represent

"In politics there's this kind of feeling that some of the things we have to do to stop global warming are unpopular so they are difficult for politicians to carry out," said Tony Juniper. "But if they can invade Iraq in the face of the opposition there was to that, surely they can ban patio heaters.
That's the executive director of Friends of the Earth responding to the increased use of outdoor patio heaters since the smoking ban in pubs was implemented in Britain. Such a shame the almighty hand of government is restrained by the nuisance of keeping the voters happy. How dare people privilege their own pleasure over the fate of the planet! I know Fenris will weep a keyboard destructing torrent of tears when he reads this. Until such time as the green regime establishes its total dictatorship over the ignorant and selfish masses, maybe the government can at least force manufactures to affix carbon labels to their yet unbanned products.
"We are calling for responsible retailers to reconsider the sale of patio heaters in light of the substantial amount of carbon emissions they produce," said Philip Sellwood, the Chief Executive [of the Energy Saving Trust]. "People are also influencing the larger more damaging commercial sector with a third of pubgoers choosing pubs where there is a patio heater. Landlords are helping to make patio heaters desirable - which they are not."

And then, in words which may long be remembered, he added: "Why don't people just wear a jumper?"

[..] Many of us like to think of ourselves as educated consumers, and we often take a careful look at the labels on products before we buy them. How much salt does this contain? How many additives, E-numbers, artificial colouring or preservatives? But marketing specialists and environmentalists both are realising that consumers are starting to look out for another potentially dodgy ingredient: carbon.

What if the product's label also tells you how much carbon dioxide its manufacture, distribution, and/or use, entails? You can work this out with many things, even with a packet of crisps. What if a comparison of labels showed you that X Crisps were responsible for fewer emissions of CO2 than Y Crisps? Would it not affect your buying decision - and would not X Crisps get your vote?

A lot of people are starting to think this would be the case, and that we are witnessing the beginnings of a wholly new trend - to view carbon in the retail sector as a pariah material.
HT: Jay Jardine and cross-posted at The Broom.