It's been noted before that hardly a few days ever go by in the London Free Press without some article about London Fanshawe NDP MP Irene Mathyssen going on about this, that or another, an effect that begins to resemble editorial idolatry. It is true that Mathyssen is incapable of not going on about anything under the sun when an opportunity for media coverage exists, but why does the Free Press indulge this incontinence?
Better yet, though, why does the Free Press go so far as to manufacture excuses to showcase Mathyssen? For at least the second time, the Free Press is reporting on Mathyssen's campaign to send Tim Hortons gift certificates to the troops in Afghanistan. All fine and well, even if it smacks of opportunism coming from an NDP politician, but the Free Press has only ever covered Mathyssen's pitch — you'd think she came up with the idea. But the idea's been around for at least almost a year now, long before Mathyssen jumped on board in March of this year — I contributed myself last year in response to an email campaign. By implication, though, at least through omission, Mathyssen is getting the credit for it in the Free Press.
It's quite possible that the carcasses lying about at the Free Press, characteristically oblivious of anything going on around them, were unaware of the various drives going on in the country in support of the idea until the Mathyssen media war-room alerted them to it. If Mathyssen's number isn't on the Free Press' speed dial, then theirs is certainly on hers. In what's beginning to look like a mutually sympathetic political advertising campaign, however, it's really rather looking like both.