Sunday, January 15, 2006

Your taxpayer dollars at work



From the Calgary Sun:

In March of 2004, Canadians learned that they paid almost $1 million for the development of the "Canada" logo -- that simply consists of the word: Canada with a small Canadian flag above the last letter "a".

[..] In previously secret Liberal cabinet documents, made public as a result of the inquiry by Justice John Gomery into the federal Liberal government's sponsorship scandal, it was revealed eight Liberal-friendly advertising firms charged taxpayers $989,000 for "development and consulting" of the Canada logo.

But now, it turns out, the wordmark was developed long ago.

Michelle Laliberte, a spokesperson with the federal government's Treasury Board Secretariat, said the wordmark was first developed in 1965 by a now defunct government agency called the Canadian Government Travel Bureau.

[..] In other words, Canadians paid $1 million for the development of something they already owned.

[..] David Chrumka stumbled upon a March 1977 National Geographic magazine earlier this week when he came across a two-page federal government travel ad containing the logo.
HT: EclectEcon

1 Comment:

Temujin said...

Oh. My. Stars.

Can this really be true? Ergh!