Monday, October 10, 2005

Traumatizing the children

Give us money, or this will happen to you!

Sneak preview here:

The people of Belgium have been left reeling by the first adult-only episode of the Smurfs, in which the blue-skinned cartoon characters' village is annihilated by warplanes.

The short but chilling film is the work of Unicef, the United Nations Children's Fund, and is to be broadcast on national television next week as a campaign advertisement.

[..] Unicef and the family company, IMPS, which controls all rights to the Smurfs, have stipulated that it is not to be broadcast before the 9pm watershed.

The short film pulls no punches. It opens with the Smurfs dancing, hand-in-hand, around a campfire and singing the Smurf song. Bluebirds flutter past and rabbits gambol around their familiar village of mushroom- shaped houses until, without warning, bombs begin to rain from the sky.

Tiny Smurfs scatter and run in vain from the whistling bombs, before being felled by blast waves and fiery explosions. The final scene shows a scorched and tattered Baby Smurf sobbing inconsolably, surrounded by prone Smurfs.

The final frame bears the message: "Don't let war affect the lives of children."

[..] The advertising agency behind the campaign, Publicis, decided the best way to convey the impact of war on children was to tap into the earliest, happiest memories of Belgian television viewers. They chose the Smurfs, who first appeared in a Belgian comic in 1958.

Julie Lamoureux, account director at Publicis for the campaign, said the agency's original plans were toned down.

"We wanted something that was real war - Smurfs losing arms, or a Smurf losing a head -but they said no."
HT: Dust my Broom

2 comments:

Pietr said...

That's entertainment!
Long overdue in my opinion.Smurfs have had their blue-racial dominance for too long!

Mitch said...

That is sooooo cool. Sam Peckinpaugh is back from the grave and doing cartoons! It is so pythonesque. Lousy waffle eating Belgium blue bastards!