Monday, July 11, 2005

Thought-washing

I was reading Billy Beck the other day and I found a link to this, via A Small Victory:

'Brainstorming', the buzzword used by executives to generate ideas among their staff, has been deemed politically incorrect by civil servants because it is thought to be offensive to people with brain disorders.

Instead staff at the Department of Enterprise, Trade and Investment (DETI) in Belfast will use the term 'thought-showers' when they get together to think creatively. A spokeswoman said: 'The DETI does not use the term brainstorming on its training courses on the grounds that it may be deemed pejorative.'

Sources inside the department said there was concern that the term would cause offence to people with epilepsy as well those with brain tumours or brain injuries.

[..] The move follows that of the Welsh Development Agency, set up to promote business in Wales, which ran a series of courses last year to teach staff to be more politically correct. 'Brainstorming' was on its list of banned words, as well as 'nit-picking' and 'manila', because of their origins in the slave trade.


The Eleventh Edition is the definitive edition,’ he said. ‘We’re getting the language into its final shape—the shape it’s going to have when nobody speaks anything else. When we’ve finished with it, people like you will have to learn it all over again. You think, I dare say, that our chief job is inventing new words. But not a bit of it! We’re destroying words—scores of them, hundreds of them, every day. We’re cutting the language down to the bone. The Eleventh Edition won’t contain a single word that will become obsolete before the year 2050.’

[..] ‘Don’t you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thoughtcrime literally impossible, because there will be no words in which to express it. Every concept that can ever be needed, will be expressed by exactly one word, with its meaning rigidly defined and all its subsidiary meanings rubbed out and forgotten. Already, in the Eleventh Edition, we’re not far from that point. But the process will still be continuing long after you and I are dead. Every year fewer and fewer words, and the range of consciousness always a little smaller. Even now, of course, there’s no reason or excuse for committing thoughtcrime. It’s merely a question of self-discipline, reality-control. But in the end there won’t be any need even for that. The Revolution will be complete when the language is perfect. Newspeak is Ingsoc and Ingsoc is Newspeak,’ he added with a sort of mystical satisfaction. ‘Has it ever occurred to you, Winston, that by the year 2050, at the very latest, not a single human being will be alive who could understand such a conversation as we are having now?’


From George Orwell's 1984, Chapter 5

2 comments:

Ian Scott said...

Thought showers. What happens when one of the persons involved in the thought showers comes up with a golden thought? Golden thought showers? Thought golden showers? Thoughts of golden showers? Golden showers of thought?

Oh brother..

Meaghan Champion said...

That's A Double-Plus Good Thought Shower Ian.