Monday, June 6, 2005

Advertising supplement

You can always look to Liberal communications firm CTV for creative headlines:

O'Brien's move triggers fears of election call

Triggers! Please, please don't pull that trigger!

Fears! If other people are scared, maybe I should be scared too! Yeah, elections -- you never want to run into one of those in a dark alley!

Someone should compile a Liberal-to-Conservative dictionary for CTV headline writers, to save them the time and, moreover, the damage to their eternal souls exacted by thinking these things up. For example, if you looked up "trigger fears" in the front part of the book, you'd get the translation for talking about Liberals, "raise hopes". And if you looked up "plan" in the back half, you'd get the Conservative translation, "agenda".