Friday, May 13, 2005

That's where the money is

Speaking of, here's BCP head and Party crony Yves Gougoux talking with them in 2003 about the advertising scenes in Toronto and Montreal:

"...Because of the brand concentration there, the whole Toronto advertising milieu is simply more intense than it is in Montreal."

In comparison, Montreal advertising executives tend to look inward. "Because of our culture, we're very simplistic. We think if an ad makes the front page of Infopresse and if everyone's talking about it at Montreal's Publicité Club, then it must be a success. Often, that's far from being the case."

I think it's time to start looking into just to make sure everything is on the up and up there, if nowhere else.