Friday, January 21, 2005

Public Vomit

This is what happens when the state deems the vassals unfit to make their own decisions and effectively educate their children. Although this story comes from the Nanny State we call Britian, this sort of 'logic' should sound familiar to us Canadians. It brings to mind the proposed ban on tobacco advertising and displays and also Ralph Klein's mandatory brainwash sessions planned for kindergarten children in Alberta. When there is no incentive and resources left for intelligent people to breed, 'cause a good portion of their income is routed into the trough before it reaches them and given to those who have done nothing to deserve it, a general apathy and dumbing down can be observed in society.

The public health minister Melanie Johnson last night began tightening the screws on fast food companies to end two-for-one burger promotions and incentives aimed at children.

She accused them of sending "contradictory messages" in the battle against rising obesity levels. The government has already put the food industry on notice that manufacturers will be banned from advertising products that are high in fat, sugar and salt unless they put their own house in order.

Ms Johnson has successfully forced some companies to drastically reduce salt in foods but her remarks over two-for-one promotions, such as those offered by McDonald's and competitors, and toy offers with meals for children represent a significant ratcheting up of rhetoric.

They follow warnings from the European Union's health and consumer affairs minister, Markos Kyprianou, of a clamp-down on food advertising to children.

Ms Johnson, responding to an interview with Mr Kyprianou in the Financial Times, said: "We are pleased to see he has signed up so clearly to our agenda on this issue.

"We have already made clear we are determined to see fast progress in this whole area. There is a strong case for action to limit the advertising and promotion to children of foods that are high in fat, salt and sugar.

"We will monitor progress through Ofcom [the official regulator] and if by early 2007 sufficient progress has not been made we will introduce a compulsory framework for regulating the promotion of food to children."
As usual, the merchants play into the scam helping to reinforce the agenda, rather than resisting and sticking up for our rights to eat as many big macs as we choose.
The government, in a recent white paper, said it wanted far clearer labelling on food so that consumers could make healthy choices.

Mr Kyprianou, while recognising that signs from the industry on advertising were encouraging and positive, said: "But if this doesn't produce satisfactory results we will proceed to legislation. I would like to see the industry not advertising directly to children any more."

He added that food labelling must be "more easily understood by a consumer who doesn't have a PhD in chemistry".

A spokeswoman for McDonald's UK pointed out that Ms Johnson had not specifically mentioned the company. "Buy one get one free" offers such as that recently made by the company were common in January, as consumers watched their spending after Christmas. The McDonald's 10-day campaign had been adult-oriented and responsibly advertised as intended for two people, she added.

The industry body, the Food and Drink Federation, said it was already committed to more informative labelling and was working with the government to review the existing code on advertising.

It had also promised to participate in a government-led campaign to educate the public on healthy eating and lifestyles.
People like things that are 'bad' for them, often simply because the thing is 'bad'. If ya haven't figured out by now that smoking and eating fast food are not going to lead to good health, then you're just plain stupid. Perhaps the increase in public stupidity is directly correlated with the increased number of public awareness campaigns?

1 Comment:

Mike said...

"She accused them of sending "*contradictory* *messages*" in the battle against rising obesity levels."

Where do you even begin..?

Szasz, man.

"Perhaps the increase in public stupidity is directly correlated with the increased number of public awareness campaigns?"

This is a rare case of BOTH of Quinn's Laws applying!

1. Government programs have the opposite effect of their stated intent.
2. "Government" is what replaces common sense.